Swot analysis of l oreal

The Professional Products Division offers specific hair care products for use by professional hairdressers and products sold exclusively through hair salons. Being the leading cosmetic brand gives them the edge for their well-known image.

Loreal marketing strategy

Consumers want glowy skin and healthy hair. References Active Cosmetics Division, Although one country can be flourishing, another may be quickly on the decline. Weaknesses: An outcry of hair and skincare products Growing saturation. Strategic Management: Concepts. Slow divisions. But if something happens to the economy, the company will have a problem. Eco-friendly shoppers want products that are both helpful for their body, but not taxing on the environment. And although the company has many strengths, it also has a few concerning weaknesses and threats. It follows from this, therefore, that an organization can derive an effective strategy by taking advantage of its opportunities by using its strengths and neutralize its threats by minimizing the impact of its weaknesses. As such, they have more than 60, employees accounting for product development, manufacturing, disbursement, and customer service. Market Research, Moving into organic.

Probably the smartest move would be to improve what the company already has. However, the acquisitions may potentially hurt sales if the acquisition is not a good match. Relying on so many people to manage products leads to issues, such as slowness.

Changes in consumer demands and preferences: Cosmetics industry is volatile and it changes consumer preferences and demands very frequently. The Luxury Products Division includes the prestigious international brands selectively distributed through perfumeries, department stores, and duty-free shops.

Consumers want products that work, but are also safe for their bodies.

loreal swot analysis 2019

Active Cosmetics division includes products that meet a range of different skin care needs from normal to blemish-prone Active Cosmetics Division, Especially when the competition is chomping to move ahead, even if they have to use small marketing tactics to get it.

Basic strategy in context European text and cases.

Cosmetic industry swot analysis

In fact, I recommend conducting a strategy review meeting at least once a year that begins with a SWOT analysis. Brands: Discover Our Brands. Also, the company needs to always be prepared for sudden government decisions, such as higher tax and interest rates, changing laws and regulations, etc. Consumers want glowy skin and healthy hair. Such include hair colors, permanents, styling aids, body and skincare, cleansers and fragrances. Since companies are competing for the same consumer, they may use price to capture more customers. The Luxury Products Division includes the prestigious international brands selectively distributed through perfumeries, department stores, and duty-free shops. References Entrepreneur, Like Sunsilk and Head and Shoulders. Expansion from France to International Markets, New products for niche consumers. High quality.
Rated 10/10 based on 108 review
Download
SWOT Analysis of L’oreal: A Powerful Portfolio of Brands